As discussed in class, please provide three reasons why visuals are important to web content. Please ensure you go into detail for each item. (6 Marks)
Visuals are important for web content because they help store the content in your readers’ long-term memory. Including visuals helps readers understand your content which increases the possibility of readers remembering it. You want readers to remember your content – that means you’re doing it right. Providing useful information that is easy to remember will improve your user experience and encourage them to continue visiting your website for more information.
Visuals are also important for web content because they improve comprehension. Pairing a meaningful and relevant image with your content increases its comprehension. Comprehension is important for web content because if readers can’t understand your content that defeats its entire purpose. (It also leads to other issues including SEO). A business should want their web content to be easily comprehended by its readers so they continue visiting the website to seek new information. Including images improves readers’ comprehension which will improve the overall user experience.
Finally, visuals are important for web content because they encourage a more immediate and stronger reaction. This is important when trying to evoke emotional reactions because it can cause people to act impulsively. For example, seeing an ad for an animal shelter in the winter might encourage a reader to donate money to feed a dog every day. Including images of the dogs at the shelter will help encourage the reader to make a donation because they can see how sad the dogs look and they’ll want to help. The images would help evoke this emotional reaction which ultimately drives the reader to donate.
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