Part B – Question #7

You are to create a headline about the 2 nd year digital classes in this program. The audience will be 1st year students. Please provide the headline and your reasoning behind it. In addition, please outline what information is missing in this question that you would need to create the headline. (4 Marks)

Calling All First Year Advertisers: Get Your First Look at Next Year’s Digital Classes

This headline specifically mentions first years, so they immediately know it’s directed to them. It also invites them to take a look at the classes they’ll be taking next year. The intended article will provide a list of the second year digital courses and a description to prepare the first years. This headline accurately represents the intended article and encourages the intended audience to read more. 

In order to create an accurate headline for this audience, we would need to know specifically what about the digital classes the headline is referring to. The headline could be referring to which first year classes are prerequisites for the second year digital classes, it could be referring to general information about the digital classes, or it could be referring to an update in the curriculum. Without knowing what the headline is specifically referring to in regards to the second year digital courses, it’s hard to develop one that will accurately portray the intended message.


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