As discussed in class, why do you feel Headlines are so important in web content? Please provide me with another headline you clicked on recently (submit the exact headline including a screenshot) and outline in detail why you clicked it. In question #2, I asked why it resonated with you. For this question, I am asking why you actually clicked on it. This cannot be the same headline as question #2 (8 Marks)
Headlines are important in web content for various reasons including SEO and increasing clicks/reads. Effective use of keywords in headlines improves your websites/articles visibility in search engines when users make a related search. Additionally, headlines guide digital users — a headline determines whether a user will read content or not. If the headline doesn’t include anything important/interesting or is isn’t compelling enough, users will continue scrolling. On average, a headline has about 3 seconds to get its point across and draw a user in. If the user isn’t engaged by then, they will continue scrolling. This displays how important a headline is for web content and how they influence how many users will read/click on your content.
Another recent headline I came across and clicked on was “Hailey Bieber’s Sister Alaia Arrested for Assault”. I clicked on this link because it was my first time hearing of this news and I was intrigued. The headline left a lot of room for speculation as to what happened so I wanted to know the full story. I am not necessarily a fan of Hailey Bieber but this headline piqued my curiosity. “Hailey Bieber’s sister” doesn’t sound like someone who would be capable of assaulting another person so I assume there has to be more to the story and I wanted to read it. Ultimately, this was a surprising headline to read and I needed to know more.
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